A Nature based solutions and advisory firm.
Nature sets the vision, provides the wisdom, and shapes the strategy for everything we do at ziranjiti.
Our “work” at ziranjiti is guided by deep partnerships with Nature and those who seek to value it.
We aim to translate, simplify, demystify, build capacity and empower in-house action, and avoid consultant dependency.
Our key services include
1. Nature Strategy – We help navigate barriers by co-creating pathways to action aligned with appropriate tools and frameworks, moving fast from risk to opportunity, and integrating climate into your Nature strategy.
2. Nature Finance – We support natural capital value creation through assessment of Nature-related portfolio exposure; identification of nature based solutions opportunities; and Nature credit feasibility and origination studies.
3. Nature Markets – We activate nature markets by bridging supply and demand, helping investors filter and assess the scalability and readiness of projects, supporting project developers present their projects in the language of finance, and providing market enablement services spanning origination, feasibility, design and development.
4. Nature Immersion – We believe we need to listen to Nature, elevate diverse voices, and create spaces for collaboration. Our work with Nature on-country includes immersive experiences and living systems learning journeys.
Nature
Chief Ecosystem Officer
Nature is not a silent backdrop to ziranjiti’s work; it is the leader, the strategist, the CEO. It shapes every decision and teaches us to navigate the web of life with respect and humility. By following nature’s lead, ziranjiti becomes a bridge, uniting communities, businesses, and ecosystems in a shared purpose.
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Supporting Global Economy – 100% of businesses dependent on nature across all sectors of the economy.
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Regulating Earth’s Climate – Peatlands, wetlands, soil, forests and oceans play a crucial role in absorbing and storing carbon and helping protect against harmful climate change.
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Ensuring Human Health – Providing essential resources such as clean air, water, and food, and offering therapeutic benefits through calming and stress-reducing effects on the mind and body.
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Generating Nature Based Solutions – Nature’s design provides tried and tested models for efficient systems, including information exchange, energy transfer, and symbiotic relationships.
Guy Williams
Founder | Purpose Steward
Guy brings over 20 years’ experience as a professional ecologist working at the leading edge of industry innovation and strategy in biodiversity and natural capital. Guy has held global roles at some of the largest consulting and advisory firms, helping shape Nature-based solutions investment strategy for some of the world’s leading companies, and being an integral part in the development of many Nature-related frameworks and standards.
Guy possesses a deep interest in primate conservation science, and the use of digital media and community-led storytelling to support effective conservation strategies.
- IUCN – Primate Specialist Group, Species Survival Commission
- IUCN – Oceania, Commission on Ecosystem Management
- Cercarbono Biodiversity Programme – Biodiversity Expert Panel
- Responsible Investment Association Australasia – Nature Working Group, Co-chair
- Global Reporting Initiative – Biodiversity Technical Working Group
- Biodiversity Credit Alliance – Co-lead of High Integrity Principles Working Group
- Taskforce on Nature Related Financial Disclosures – Foundation taskforce member and co-lead of working group initiatives on definitions and sector guidance
Dr. Chu Yuanmengran
Chief Conservation Officer
A wildlife conservation specialist with more than 10 years of hands-on experience in China’s protected area system. Core expertise in GIS-based habitat planning, endangered species monitoring, and human-wildlife conflict resolution aligned with China’s Ecological Redline Policy. Certified in IUCN Protected Area Management and skilled in securing NDRC/GEF funding.
- UNESCO – Chinese National Committee for Man & the Biosphere Programme
- China Primatological Society – Member
Partners we support
ziranjiti is a network builder and facilitator supporting aligned Nature-based initiatives and organisations. A selection of our current partners in Nature include…..
